Radiohead

British television catches Ed O'Brien, Colin and Jonny Greenwood and Phil Selway without Thom Yorke. They have been interviewed by journalists from 20 countries in a week, and get asked what everyone wants to know, why the album is called OK Computer and whether releasing a six-and-a-half-minute single counts as commercial suicide.

The animated video has a practical reason behind it. Six and a half minutes of the band on screen would have been ponderous, and the song is not entirely serious anyway, so a naive and slightly badly behaved cartoon character carries it instead.

In a running joke somebody advises them to do something nice and light for the kids, with suggested models that are not obviously in their range.

It ends with Phil Selway's fan club, then about 20 people. It is said to have begun when a fan was spotted in Japan wearing a shirt with his name on it, and to trace back to somebody who turned up at the wrong arena expecting Phil Collins.