read kid a
Kid A had no commercial single and no official video in 2000; in their place came blips.

There would be no commercial single from Kid A and no official video. Instead Chris Bran and Shynola animated Stanley Donwood's paintings into blips of ten to 40 seconds for ad breaks, MTV and the web. Eight or nine leaked early from an EMI server, which Donwood thought a nice way for them to go out.
the story: donwood on the blips, 2000 →more from the kid a years