Thom Yorke's Eraser campaign wins two BT Digital Music Awards

Thom Yorke won Best Artist Campaign and Best Use of Mobile at the BT Digital Music Awards at the Roundhouse in Camden on Tuesday night, both for the campaign around The Eraser, the solo album he put out on XL in July.

In the mobile category he beat Hard-Fi, MTV and two campaigns by 3 Mobile, one with Sony BMG and one with Planet Funk. His entry, run with the mobile company Moblip, gave away a ringtone from the album.